Privacy Policy
Last updated: 21 March 2025
1. Introduction
Unchartered (“we”, “us”, or “our”) is an AI-powered travel curation service based in Singapore. We are committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (“PDPA”) of Singapore.
This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you use our website and services.
2. Data We Collect
We collect the following personal data when you use our service:
- Name — to personalise your travel experience
- Email address — to deliver your trip itinerary and travel-related updates
- Travel dates — to curate a trip within your schedule
- Number of travellers — to tailor accommodation and activity recommendations
- Travel preferences and conversation data — your responses during the curation chat with Emma, our AI travel curator, including personality insights, destination preferences, and budget
3. How We Use Your Data
We use your personal data for the following purposes:
- To curate and generate a personalised travel itinerary based on your preferences
- To contact you via the email address you provided to collect further details and proceed with trip confirmation
- To improve our service and user experience
4. Third-Party Services
We use the following third-party services that may process your data:
- OpenAI — powers our AI travel curator, Emma. Your conversation data is processed by OpenAI’s API to generate personalised trip recommendations. Please refer to OpenAI’s Privacy Policy for their data handling practices.
- Vercel — hosts our website and provides analytics. Vercel may collect anonymous usage data. Please refer to Vercel’s Privacy Policy for details.
5. Data Storage and Retention
Your data is stored as follows:
- Client-side (your browser) — your form data, chat messages, and trip results are stored in your browser’s local storage. You can clear this data at any time by clearing your browser data.
- Server-side (temporary) — your chat session data is held in temporary server memory during your curation session. This data is not persisted to a database and is cleared when the server restarts.
We do not store your personal data in a permanent database at this time. As our service evolves, we will update this policy to reflect any changes in data storage practices.
6. Cookies and Analytics
We use Vercel Analytics, which may set cookies to collect anonymous usage data such as page views and performance metrics. These cookies do not contain personally identifiable information.
7. Your Rights Under the PDPA
Under the Personal Data Protection Act 2012, you have the following rights:
- Right of Access — you may request access to your personal data that we hold
- Right of Correction — you may request that we correct any inaccurate personal data
- Right to Withdraw Consent — you may withdraw your consent for us to collect, use, or disclose your personal data at any time by contacting our Data Protection Officer. Please note that withdrawal of consent may affect our ability to provide our services to you.
To exercise any of these rights, please contact our Data Protection Officer at the details below.
8. Data Protection Officer
Our designated Data Protection Officer can be contacted at:
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically.
10. Governing Law
This Privacy Policy is governed by and construed in accordance with the laws of Singapore, including the Personal Data Protection Act 2012.